FM Towns Marty
|5th Generation Competitors|
|Region||Release Date||Discontinued||Lifetime Sales|
|Japan||20th Feb 1993||1995||45K|
Fujitsu were deep in battle for Japan’s PC98 throne with their FM Towns systems. Their main rival, NEC, was also doing well in the console market with their PC Engine machines so Fujitsu decided to fight them on this second front.
But instead of making a custom platform like NEC did, Fujitsu decided to take the base model from their FM Towns range and put it in a home friendly casing. The Marty came out at a high price, unsurprising given the fact that it was a truly advanced PC in a compact casing.
Unfortunately, despite the fact that it was the first 32 bit console (debuting a few months before the 3DO) consumers were not swayed.
The Marty was compatible with a few titles from the FM Towns range of PCs. It’s (relatively) low memory stopped it from playing the majority of the games. There was a memory upgrade released which allowed it to play some games, like Street Fighter 2, but it slowed the whole machine down due to it’s implementation.
Fujitsu released a second edition of the Marty, the only difference was the (rather smart) grey casing and a much lower price. This change did start to work and sales started to increase, unfortunately Fujitsu’s management had given up and pulled out of the console market entirely.
Because of this decision a new rule of business was made in Japan called The Marty Law, basically it states that you don’t keep offering something for sale then you can’t increase it’s sales.
The technology used in the Marty finished with the Fujitsu Ten Car Marty.
|Processor||AMD 386sx @ 16 MHz|
|Custom Chips||Fujitsu Custom GPU|
|Video||16 Bit Colour 16M colours on screen|
|Audio||8 x 8 bit Stereo PCM Channels|
|Removable storage||Single Speed CD Rom, PCMCIA Slot, 3.5″ Floppy Drive|