Lets look at the Samsung DVD-N501 with Nuon

Nuon decided to enter the entertainment industry in a slightly different way to the likes of Nintendo or Sega.  Instead of making their own console and licensing third party games they, instead, made a chip and licensed that to electronics companies.

The plan was for the chip to appear in all manner of electronics, including Microwave ovens and DVD Players.

In the end it only showed up in a couple of DVD Players,